Incorporation of Company Branding and SEO

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SEO is not an exact science. This becomes apparent when trying to incorporate both SEO and branding into a strategy. This process is finicky to say the least. On the one side, SEO deals with the placement of keywords and phrases. On the other side, branding deals with company loyalty and culture. Incorporating both sides dilutes the prominence of both. But eliminating one or the other may not meet all strategic and marketing goals.

Once again, it should be emphasized that SEO is a series of guidelines rather than an exact science. Having said that, the following recommendation can be used to satisfy both sides of the equation. In general, keywords and phrases (i.e. SEO) should remain the focus of any early-stage company, while the incorporation of company branding should appear later in the evolution. This is simply a general statement and should not be taken word for word.

The reasoning is pretty straightforward. At first, no-one knows the name of your company, but perhaps they are searching for your products or services. In other words, you want to target keywords and phrases that focus around your offering rather than your company. As you build loyalty and credibility, branding becomes more important. It’s at this point that you may want to incorporate corporate messaging to strengthen the relationship with customers and instill trust in your brand.

One final thought about branding: if a searcher types in the name of your company, they are likely to find your website anyways. This is due mostly to anchor text and back-links. Therefore, optimizing for the company name is rather insignificant in most cases.

👉 Web Developer (Angular/Node.js). Full Stack Web Developer. Summary • Over 10 years of experience in software development using various technologies • Experience with mostly Laravel, CodeIgniter and PHP • Experience in working in an Agile environment by being exposed to small to enterprise level of applications • Marian creates creative, original and personalized content. He likes to write, to speak, to explain, to present, to understand and to make himself understood • He is capable of operating independently or as part of team, with great organization skill, adaptable to different environments. • His wish is to work in a company where he can get in touch with new programs and technologies, in order to progress and continue his passion for programming.

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